The general structure is this:
A lead generation ad (often relatively small and inexpensive) drives people to a free 800 telephone number answered by live operator which ends with capturing their name, address and phone number,
(copies of which are listed on a real time web site).
The day before your seminar you print this ready to call list off your secure reservation site and call all RSVP's to confirm them.
One special question you will ask gets you their "Hot Button" before attending your seminar.
"What about my ad interest you most?"
This is your first bonding. You will discover much!!
In practice, this attracts plenty of leads, but screens out those likely to waste huge amounts of your time and energy, so you
ultimately invest your time only in talking to (eye contact during workshop) or meeting people very, very likely to say "YES to your proposition.
This takes a lot of wasted time, frustration, rejection and burn-out away from your business.
What is a "Headline Lead Generation Ad?"
Most of the time, this works like a news article: It describes who we want - and do NOT want - to hear from. For example:
______________________________________________________
IRA (401k) WARNING!
Don't Be A Victim of the Stock Market Collapse!
If you are retired or about to retire (age 50-74)
and have an IRA, 401k, a Pension or on Social Security
YOU MUST Attend this workshop before it's too late!
Is your Social Security Check taxed?
If so, you must attend this important workshop NOW!
Before it’s to late.
You'll discover how to.....................
$100,000 minimum, no agents or brokers
(new idea)..$35.00 Admission Fee
donated to local Charity ___________________________________________________
See! that ad described who we wanted:
IRA prospects, 401k Rollover prospects,
Scared Money in the stock market,
our targeted ages of 50-74.
And who make enough money to qualify for Social Security taxation AND are angry about it.
And no more free lunches!
Annuity Leads
Monday, September 15, 2008
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