Let's take a look at an annuity agents fantasy of the best marketing situation that could ever happen.
Folks are not spending money on things like they used to do. While allied troupes stormed through Baghdad, powerful economic forces are steamrolling over the investments of millions.
The Federal Budget deficit grows bigger and bigger. Manufacturing is close to 18 year lows.
Jobs are less and less secure.
Consumer confidence has just plunged to its lowest level since 1992. Retirement funds are going bankrupt.
Yes, no matter what you think of the powers that be in Washington.
The WAR on Terrorism and the BEAR MARKET has given all of us the key. The key to getting more responses, more appointments and more sales of Equity Index Annuities.
Why? Well, lets examine what's going on here.
For us, the FEAR of Terrorism and BEAR MARKET,
is truly an awesome marketing gift!
It's almost as easy as falling off a log to get responses, when you use this mind set to your marketing advantage.
The handwriting is on the wall, We're on the other side of a bull market now, and this bear market is going to last longer than almost anyone expects, which is great for the Fixed Annuity producer if you exploit it properly.
And I'm not using the word exploit in the sense of taking advantage of someone's misfortune.
Not At All.
No, I mean exploit in the sense of jumping on an opportunity that is there, waiting for us with baited breath!
So don't confuse exploitation of this incredible marketing chance.
Now, think about this...
Retirees Don't Have Any Idea About
What to Do With Their Financial Situations,
And Want Help From Someone They Can Believe!
And they feel helpless and double crossed. They want help. And as our political leaders continue to try to salvage the economy, the same basis of anxiety Americans feel will always be alive!
Sunday, September 28, 2008
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